When it comes to digital marketing, the importance of different social media channels is growing exponentially. With almost every business holder joining these websites, it has become mandatory for a growing business to focus on the need for social media to surpass the market competition. Today, it has the very same importance in a digital marketing company in Bhubaneswar.

Why Social Media for Digital Marketing?

The wave of social media isn’t going to end anytime soon. This means both digital marketing companies as well as businesses need to benefit from it in order to survive. With the amazing growth seen over social media, businesses need to strategize and come up with methods that work for garnering the attention of the target market. With the help of the best digital marketing company in Bhubaneswar, you can also be a trending name over social media and increase your brand reach.

About 71 percent of consumers would recommend a business or brand to their friends/family/peers when there is a positive review or experience about it over social media. Not just that:

• As per statistics on social media usage for the year 2019, there are about 3.2 billion users all over the world, with numbers increasing every minute. This represents about 42 percent of the total population in the world.
• About 68 percent of adults living in the United States have an account over the Facebook platform.
• As per research, most users tend to spend about 2 hours & 22 minutes over social media, which includes daily messaging.
• About 73 percent of online marketers tend to agree with the fact that marketing strategies over social media turn out effective in most cases. This is something a good digital marketing agency in Bhubaneswar opts for.
• Today, 2 million+ businesses tend to use Facebook advertising to promote their services and products.

Social Media: Reasons to consider it for your Business

Let us take a quick look at the reasons that make social media so important for businesses.

1-Use Social Advertising:

Social media might be new in the digital marketing scenario, but it is growing at a particularly fast rate. If you ever approach a digital marketing agency in Bhubaneswar, social advertising is one option these companies do suggest.

Take, for example, the advertisements on Facebook. Even though this social network started advertisements in the year 2005, it has yet managed to achieve 9.16 billion in terms of ad revenue. This is a great example of the way social media helps businesses.

Social Media-based advertising makes complete sense given the fact that:

• Most platforms provide lower advertising costs when compared to the traditional advertising platform.
• You get access to target customers without the need to make major investments.
• With traditional marketing, you might not be able to get access to real-time analysis of your ad performance. However, social media gives you real-time access to the same.

2-Enhanced Brand Awareness:

When it comes to digital marketing in Bhubaneswar, top-notch attention is given to brand awareness. Social media is a powerful choice when talking about the growth of brand awareness among end customers.

There are several businesses that do the mistake of dismissing it as a way of building brand awareness. However, doing this opens up a space for the competitors. Social media surely has a major impact on the way people perceive your business and interact with your services or products.

Here are some tactics you might use when using social media to enhance brand awareness.

• Find your target audience
• Use visuals to attract the attention of the social media users
• Create conversations to establish two-way communication
• Measure the effort in real-time
• Build authority with a higher customer engagement rate

3-Surplus Inbound Traffic:

Inbound marketing has surely turned out to be an effective way of generating targeted traffic. This type of traffic mostly converts, given the fact that it is super relevant. But, if you leave it to ignore and focus on other strategies, you might be at a big loss.

Failing to adhere to this, you would limit yourself to the inner circle comprised of local customers that have been with you for the past few years. By placing more effort into social media advertising and promotion, you can create a unique channel to easily draw in the target audience for inbound traffic. You can also get inbound links. Say, for example, if you have an active collection of blogs over the social media platform, you can attract the audience with a fresh set of content.

Conclusion

These are just a few reasons that make social media important for your business. We will bring about more reasons for you in the next blog, where we explain them further. Moreover, if you plan on hiring the top digital marketing company in Bhubaneswar, make sure you ask for top-notch strategies for social media promotion and advertising. Hiring a team can help you understand the nits and bits of digital marketing better and generate maximum ROI for your business needs.