Upskilling is a nothing new. Having different sets of skills can make employees more desirable to any organization. But the skills need to be related to the field you are in. Expertise and multiple skills can help you become an asset to any organization. Companies have been investing in upskilling of their employees for years. It helps them stay current with the latest trends.

The upskilling market has seen a new trend recently. Digital marketing courses and programs have dominated the upskilling market in India. The current COVID situation is one of the major reasons behind it. So, what this new trend means to workforce, companies and perhaps the world? Find out here.

Digital marketing Dominating the Current Upskilling Market – Survey

As per the survey conducted by Intellipaat, an online professional training and certification platform, 90% of the employees from both metros and tier-2 cities like Jaipur, Indore, and Ahmedabad opted for upskilling in Digital Marketing.

The pandemic has created an urgent need to upskill so that workforce can adjust to the new arrangement. The changing scenario has compelled the corporate world to create a new type of work environment. Since everything is now being digitalized, digital marketing has gained prominence for various reasons.

When given the choice to upskill, the majority of the workforce population in India opted for Digital Marketing and related courses. This goes on to show that how important digital marketing has become for the companies and the business world.

The Growing Online Workforce

The COVID pandemic has created a situation where a majority of the workforce is working from home. They are using the internet technology to stay connected and work safely from the comfort of their home.

This has served two main purposes among various others. First, companies can still operate without causing safety issues. Secondly, employees can work from the safety of their home. This has prevented many job losses. It is only natural that employees are looking for jobs or skills that can help them find jobs online. Digital marketing is one of the major skills that can help companies as well employees prepared for the future.

The Ever Growing Importance of Digital Platforms

People, companies and even governments are heavily relying on online platforms to reach out to people. From raising awareness, to providing emergency services, the internet technology has helped people connect from different parts of the world. Thanks to technology, virtual meets and summits were help held without risking lives. People are using platforms like Twitter and Facebook to seek help for COVID. This shows how important the digital platform has become for people.

The digital platform has now become an important tool for the companies to provide services to their customers. From food to medicine and emergency supplies, the online platform is making it possible for people to connect with others. Likewise, apps are being used to provide contact-less services.

Going out is risky and people are using the digital platform for all the things they need. This has provided a business opportunity for companies to deliver their products and services using the digital platform.

Importance of Digital Marketing in Current Situation

Digital marketing is important for businesses to be visible online. Since majority of the people are online and using online services, it only makes sense to take marketing online too. Given the current situation, companies can rely on effective digital marketing strategy to sell products and services.

People were already buying products and services online. But during and after the COVID pandemic, everything seems to have to gone online. From gym classes to football coaching to music lessons to education, everything is online now. But, to effectively market the products online, companies will need digital marketing agencies. Expertise is important in this situation. Competition is higher than ever and an expert team is needed to handle the demands.

What Digital Marketing Companies Can Do?

When it comes to digital marketing, you need a professional team. In order to grow your online business, you need to be visible and get noticed. Search Engine Optimization can help your website become more visible in the SERPs (Search Engine Result Pages). Effective digital marketing strategy is needed to meet the requirements.

With the right strategy, you can easily reach your target audience. Not just that, digital marketing companies offer a wide range of services including social media marketing that can help you increase your outreach effectively.

The Bottom-line

The growing importance of digital marketing has defiantly led the skill to dominate the upskilling market. Companies are now more aware of the importance of digital marketing. Having a highly skilled digital marketing team can help the meet the challenges of the current situation.